Gurugram East nets ₹1.2K-cr in liquor zone bids

The Haryana Excise and Taxation Department has received ₹1,270.40 crore from the auction of 50 liquor retail zones in Gurgaon East, marking a 5.96% rise over the collective reserve price of ₹1,198.90 crore.

- Leena Dhankhar

GURUGRAM:

Conducted as part of the third phase of the 2025-27 excise policy, the digital auction concluded on Saturday and witnessed enthusiastic bidding in key high-value areas.

The top-grossing zone was Bristol Chowk, which fetched ₹98.58 crore—nearly double last year's top bid of ₹48.28 crore, also from the same zone, officials said. They added that it was the highest bid not just in Gurugram but across Haryana this year.

"This round showed a stronger response compared to earlier phases and reflects a healthy investor sentiment in the state's liquor trade under the new two-year policy," said Amit Bhatia, deputy excise and taxation commissioner (East), who supervised the bidding process. He credited the transparent e-auction system for the turnout.