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FMCG slump pushes Dabur to shorten strategy review cycle
Hindustan Times Gurugram
|January 31, 2025
Consumer goods maker Dabur India Ltd has shrunk its cycle of strategic reviews from four years to three years citing short-term volatility in the sector as well as uncertain macroeconomic indicators, according to its top executive.
NEW DELHI:
The maker of Vatika shampoo and Hajmola candy has roped in consulting firm McKinsey & Co to refine and align strategies for the next three years in line with "evolving dynamics", chief executive officer Mohit Malhotra said.
The move comes as the fast-moving consumer goods (FMCG) sector grapples with a slowdown in urban demand and new-age brands challenge incumbents.
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