Door-to-door campaign, local issues aided BJP: Party review

Senior Bharatiya Janata Party (BJP) leaders who spearheaded the party's campaign for the 2025 Delhi Assembly elections gathered with members of the party's 43 committees to review the election results.

- Paras Singh

NEW DELHI: They found that focusing on hyper-local issues, a door-to-door campaign, and addressing civic problems had resonated with voters.

Ahead of the Delhi polls, the BJP formed 43 committees to fine-tune and execute its campaign, aimed at challenging the ruling Aam Aadmi Party (AAP). These committees were responsible for tasks ranging from social media management and call center operations to Purvanchali outreach, booth-level management, manifesto creation, and organizing rallies. The panels played a pivotal role in driving the party's campaign efforts from November 28 to February 3.

The meeting, held at the party's city unit office on Pant Marg, was attended by Delhi BJP poll in-charge Baijayant Panda, co-incharges Alka Gurjar and Atul Garg, Delhi BJP chief Virendra Sachdeva, and other senior leaders, including Union minister Harsh Malhotra, who also serves as the election management committee convener.