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TRAI Recommends New Approach to Set Radio Ads
Hindustan Times East UP
|February 23, 2025
TRAI Pushed for the Radio Broadcasters to be Allowed to Concurrently Broadcast Same Content Online
NEW DELHI: The Telecom Regulatory Authority of India (Trai) has recommended that radio broadcasters be allowed to concurrently broadcast the same content online to create a new revenue stream for the sector and suggested that the Ministry of Information and Broadcasting prescribe a Programme Code and Advertisement Code for all radio services, including All India Radio, instead of the Prasar Bharati.
These recommendations were a part of the regulator's recommendations on "Framework for Service Authorisations for provision of Broadcasting Services under the Telecommunications Act, 2023" released on Friday.
This concurrent online radio broadcast should be "linear" in nature without "user control", that is, features such as downloading, replay, etc. should not be available, as is the case with traditional radio.
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