DTC looks for revenue through ads on e-buses

The Delhi Transport Corporation (DTC) is set to augment their non-fare revenue through advertising on the electric bus fleet, with a focus on large-format bus body wraps.

- Snehil Sinha

The ads will be large-format bus body wraps.

(HT ARCHIVE)

The corporation has issued a tender, opening up rights to operate the advertisements.

According to the tender document issued by the corporation, advertisements will be permitted on the exterior body of over 852 electric buses operating from major depots and terminals across Delhi, tapping into the high visibility offered by busy arterial roads and high commuter footfall.

Most of these buses are currently deployed across 16 terminals and nine depots, including Rohini, Nand Nagri, Rajghat, Mayapuri, Naraina, Mundela Kalan, Nehru Place and IP Estate. The minimum reserve price has been fixed at ₹5,300 per bus per month, and the selection will be based on the highest bid quoted per bus, officials said.