UAE Media Council signs 4 MoUs with top companies

The MoUs aim to streamline the permit application process, support content creators, and enhance efficiency across UAE's media sector

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The UAE Media Council has signed four Memoranda of Understanding (MoUs) with leading national companies. These agreements grant the companies authority to apply for a Visiting Advertiser Permit on behalf of content creators producing advertising content in the country.

The MoUs aim to streamline the permit application process, support content creators, and enhance efficiency across the UAE's media sector.

The signing ceremony was attended by Mohammed Saeed Al Shehhi, Secretary General of the UAE Media Council.

Maitha Al Suwaidi, Executive Director of the Strategy and Media Policies Sector, signed MoUs with the New Media Academy, Exposed, Agency971, and imfluence.

Al Shehhi said: “Since its launch in July, the Advertiser Permit has received a positive response and strong engagement, helping regulate the advertising content industry. Nearly 5,000 permits have been issued to date. Today, we are taking a new step to regulate visiting advertisers. Each visiting advertiser must apply for the permit through one of the Council-accredited agencies listed on our website. The agency will then coordinate with the Council to complete the process according to approved requirements.”