Orbán is running an aggressive media campaign

Facing tough odds in an upcoming election, Hungary's pro-Russian prime minister is trying to convince voters that the greatest threat to the country is not economic stagnation — the focus of his top opponent — but neighbouring Ukraine.

- Associated Press

Viktor Orbán is running an aggressive media campaign replete with disinformation whose central message is that Hungarians should refuse to align with the rest of Europe in supporting Ukraine against Russia's invasion. That path, he argues, risks bankrupting the country and getting its youth killed on the frontlines. Billboards erected across the country show Al-generated images of Ukrainian President Volodymyr Zelensky flanked by European officials, holding out his hand as if demanding money. It’s a not-so-subtle reference to the European Union's efforts to help Ukraine financially and bolster its defenses as the war enters its fifth year.

“Our message to Brussels: We won't pay!” the publicly funded billboards read. If there had been any doubt, it became clear on Monday why the outcome of Hungary's upcoming election will reverberate beyond its borders. Hungary blocked a new package of EU sanctions on Russia in response to interruptions in Russian oil supplies that pass through Ukraine, and vowed to veto any further pro-Ukraine policies until oil flows resume.

Orbán is widely seen as the Kremlin's strongest ally in the EU. While almost all of the bloc’s other 26 nations have distanced themselves from Russia since it launched the war on Feb. 24, 2022, Hungary has deepened cooperation.