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Firms team up to introduce top-tier brands
Gulf Today
|July 21, 2025
Bajaj Electricals, a leading Indian company renowned for its Consumer Appliances and Lighting Solutions, has announced a strategic expansion in collaboration with Dubai-based Fakhruddin General Trading Co. LLC, a distinguished distributor celebrated for introducing leading global brands to the Middle Eastern market.
This partnership unites two well-established organisations with a shared vision of broadening access to high-quality, reliable products across the Middle East. It marks the beginning of a long-term strategic alliance between Bajaj Electricals and Fakhruddin General Trading Co., a group company of Fakhruddin Holdings. With a legacy spanning over 63 years, Fakhruddin General Trading has established itself as a dominant force in the UAE's trading la
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