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Emirates, Malta Tourism Authority partner to bolster inbound tourism
Gulf Today
|March 06, 2025
Emirates airline has signed a Memorandum of Understanding (MoU) with the Malta Tourism Authority to bolster inbound tourism through collaborative marketing efforts.
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The MoU was signed by Thierry Aucoc, Emirates’ Senior Vice President, Commercial Operations (West) Europe and Americas, and Carlo Micallef, Chief Executive Officer of Malta Tourism Authority, during ITB Berlin, Germany's premier travel trade exhibition.
Under this strategic alliance, Emirates will leverage its expansive global network to promote Malta as a premier leisure destination. Key initiatives will include organising media familiarisation trips from key target markets to showcase Malta’s unique appeal as a Mediterranean gateway.
The two entities will further explore joint advertising campaigns and collaborations with tour operators and travel agents to develop compelling promotional packages.
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