AUS campaign raises Dhs106,000 in support for Pink October

All October long, a wave of pink moved across American University of Sharjah (AUS), from café counters to studio halls, from engineering labs to business classrooms.

- Gulf Today, Staff Reporter

What began as a student-led idea, the Bound by the Ribbon campaign became a campuswide movement to fuel an AUS-developed targeted breast cancer therapy now undergoing in vivo testing.

With every pink-themed purchase and every contribution at campus popups, the AUS community provided support to accelerate research on delivering chemotherapy precisely where it is needed while sparing healthy tissue, raising Dhs106,000 to support the next phase.

"This campaign shows what happens when student energy meets an important purpose," said Shaima Bin Taliah, Vice Chancellor for Student Experience at AUS.

"Our community did not stop at awareness, it asked how to turn solidarity into science. By making giving effortless and meaningful, we are helping to move research forward where it counts, toward better outcomes for patients."