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AI key 'component' of modern media operations

Gulf Today

May 13, 2025

Arab ministers of information, senior officials, and media experts affirmed that the media landscape in the Arab world is undergoing a profound transformation driven by rapid advancements in the digital sphere.

AI key 'component' of modern media operations

This necessitates a rethinking of media policies and the development of comprehensive Arab digital strategies that keep pace with emerging changes, laying the foundation for digital media that reinforces cultural identity and addresses key challenges.

These insights were shared during a ministerial session organised by TRENDS Research & Advisory in collaboration with the 20th Arab Media Forum, held in Kuwait under the theme: "Media and the Virtual World: Transformations of the Media Landscape in the Digital Age".

The session featured Dr. Ramzan Al-Noaimi, Bahrain's Minister of Information; Paul Morcos, Lebanon's Minister of Information; Ahmed Al-Muslimani, Chairman of the National Media Authority in Egypt; and Dr. Mohammed Abdullah Al-Ali, CEO of TRENDS. It was moderated by Dr. Nader Karam.

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