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AI experts at ATM to explore new frontiers in travel market
Gulf Today
|April 17, 2025
Thetransformative power of Artificiallntelligence (Al) will be under the spotlight at Arabian Travel Market (ATM), which takes place from 28th April to Ist May at the Dubai World Trade Centre.
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The international travel event will gather experts and thought leaders in Al from around the worldtoexplore how Alis changing the landscape of leisure and business travel, streamlining operations andimproving the customerjourney.
According to recent research by Statista, Al and machine learning have accounted for approximately two-thirds of global technology investment deals by travel and mobility companies since 2020. Across the travel industry, Alis being embraced at every level, from customers using Al-powered tools to plan their journeys to tourism providers leveraging Al to improve resource management and deliver more personalised guest services.
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