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Not just the pay: What drives, deters young Emiratis at work
Gulf News
|November 06, 2025
NEW SURVEY REVEALS AMBITION, BALANCE AND BELONGING SHAPE CAREER CHOICES
For a majority of young Emiratis, the future of work is defined by balance, belonging and purpose. New survey results show that 53 per cent prioritise work-life balance, 81 per cent want employers who support personal growth, and 82 per cent value environments that encourage creativity.
The findings are based on a new white paper published by Al-Futtaim in collaboration with the American University in Dubai, KPMG Middle East, and G42.
The research draws on insights gathered from over 500 Emiratis aged 18 to 25, as well as stakeholders from government, industry, and academia.
Ambition meets frustration
The study shows clear aspirations and equally clear frustrations. Young people describe career ambitions, global awareness, and an appetite for innovation, yet they also point to continued obstacles.
Many say they want to contribute meaningfully to the economy but face barriers linked to experience, access and practical training.
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