“IN GIFTING, THE FIRST IMPRESSION IS EVERYTHING”

Tariq Abu Samra And Jaya Arunasalam, Founders of BloomingBox explain why gifting is a precision business and why their brand gets it right the first time, every time

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Tariq: You only get one chance to make a first impression and in gifting, that moment is everything. From the scent when you open a box to the typography on a card, every detail is intentional. We obsess over the experience because we know it's what people remember and share. In a market filled with options, it's the emotional connection that keeps people coming back. Design isn’t just about aesthetics for us, it's about narrative. The region has such a rich cultural backdrop, and we try to weave that into our designs. We're proud of where we come from, and we want that to come through.

Jaya: We're not just designing products, we're designing memories. That means every aspect, from how we present a product to how quickly we respond to a customer query, matters. In a crowded digital landscape, it’s that combination of thoughtful design and human connection that has built true loyalty.

From a curated flower delivery brand to a full-fledged lifestyle gifting platform, how has BloomingBox evolved its vision to meet the region’s growing appetite for premium, personalised experiences?