GCC outpaces peers, ranks second globally in Al adoption: Study

About 78% of frontline staff in the region use GenAl, far above global average

- BY NIVETHA DAYANAND Assistant Business Editor

The Gulf is cementing its position as one of the world's fastest-advancing AI hubs, with frontline adoption, leadership guidance and enterprise-wide transformation outpacing global peers, according to a new study from Boston Consulting Group.

The research finds the GCC now ranks second globally in AI adoption, supported by strong policy direction, widespread corporate investment and a deepening focus on skills. Seventy-eight per cent of frontline workers in the region now use generative AI regularly, placing the Gulf 27 percentage points above the global average.

Rising optimism