CREATE MOMENTS OF WOW!

As Director Of Sales and Marketing, Mövenpick Hotel Jumeirah Beach, and a sectoral thought leader, Ahmad Ghosheh explains why personalised service is not just a luxury but a revenue driver

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With over two decades in hospitality, how has your journey across top hotels in the Middle East shaped your leadership style and approach to sales and marketing?

Leadership in hospitality isn't just about setting direction—it's about adapting, empathizing, and empowering. My career in hospitality has taken me through some of the region's most dynamic markets — from luxury resorts to city properties — which has shaped me into a highly adaptable and market-sensitive leader. Over the years, I've come to value agility, data-driven decision making, and a people-first mentality. I've learned that every market, while sharing common traits, has its own rhythm, guest behaviour, and buying cycles. This has instilled in me a strong focus on customisation — there's no one-size-fits-all strategy in sales and marketing. More importantly, I lead with empathy and empowerment. I believe in mentoring teams, encouraging ownership, and staying close to the ground to ensure our strategies are not just visionary but executable.

Since joining Mövenpick Hotel Jumeirah Beach in 2024, what have been your key strategies to boost market share and enhance the guest experience?