Chasing Gen-Z, Pinterest finds a perfect fit in the Gulf market

HIRES ITS FIRST UAE-BASED EMPLOYEE AMID AGGRESSIVE REGIONAL EXPANSION

- BY DHANUSHA GOKULAN Chief Reporter

Pinterest is making its most aggressive push yet into the Gulf market by hiring its first employee in the UAE as part of a wider regional expansion that has seen revenues soar 65 per cent over the past year.

Bill Watkins, Chief Revenue Officer at Pinterest, told Gulf News, during his first visit to the region: “The Gulf isn’t just attractive, it’s essential for Pinterest’s international growth strategy. He said 80 per cent of the platform’s 578 million monthly active users are now international.

Gen-Z leads growth wave

The timing of Pinterest’s regional focus coincides with explosive growth across its Rest of World segment, which includes UAE and Saudi Arabia markets. In Q2-2025, Rest of World revenue jumped 65 per cent year-on-year, far outpacing the company’s overall 17 per cent revenue growth to $998 million.