A LEICA ON YOUR WRIST?

SAY AYE... Legendary camera-maker reiterates that their latest move into watches is rooted in the brand's history of fine engineering

- 

Leica expanding into watches is rooted in the brand's deep history of fine engineering. Ernst Leitz I, the company's founder, started out as a precision mechanic in Neuchâtel, Switzerland, apprenticing in watchmaking. That early experience in microengineering set the stage for everything that came next. In 1870, he founded the company that would eventually become Leica, making a name for itself in microscopy, telegraphy, and optics. Those innovations led to a breakthrough - shrinking the camera and creating the first 35mm model, which introduced a format that revolutionized photography. Leica's impact helped shape photojournalism, allowing history to be captured and shared as it happened.