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HNWs, retirees key battlegrounds for platforms
Financial Standard
|February 23, 2026
The race to deliver the best solutions for financial advisers catering to the high-net-worth (HNW) and retiree segments will set platform providers apart, according to SuitabilityHub.
The annual Platform Market Wrap Report revealed HNWs are the "strategic battleground" amid fierce competition among providers as they build wholesale-only propositions, noncustodial administration services and expand access to sophisticated investments.
HUB24 Private Invest and Netwealth Private are examples, both structured as wholesale-only propositions to enable greater flexibility and efficiency in servicing sophisticated clients.
Meanwhile, HUB24 Private Invest and Praemium Spectrum hold listed securities through individual holder identification numbers (HIN).
Netwealth Private will soon launch this capability in the first half of 2026.
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