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Vanity vs revenue
Financial Express Pune
|August 25, 2025
TREATING DATA AS AN ASSET IS KEY TO SMART DECISION MAKING
DIGITAL ADVERTISING is now the backbone of India's media economy, expected to grow 11.5% in 2025 with ₹10,225 crore in incremental spends, and push its share to nearly 60% of overall ad spends (₹1.6 trillion). Yet, for all its scale, the industry remains without an accepted framework for measurement and best practices.
Every platform defines its own metrics, from what counts as a view to how conversions are attributed, leaving advertisers with inconsistent yardsticks and agencies with the task of stitching together fragmented dashboards.
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FLERE HISTORIER FRA Financial Express Pune
Financial Express Pune
Zomato’s gig economy lives in the grey
Why the debate over the delivery workers' strike misses the limits of absolutes on labour and capital
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Financial Express Pune
Call on Mustafizur’s ouster from IPL taken at top level in BCCI
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Financial Express Pune
Dabur may see mid-single digit sales growth in Q3
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1 min
January 06, 2026
Financial Express Pune
RBI eases related-party lending guidelines
· Non-compliant transactions to continue till maturity
1 mins
January 06, 2026
Financial Express Pune
Further tariff hike by US on India may hit exports
PUNITIVE LEVY
1 mins
January 06, 2026
Financial Express Pune
India’s hits & misses in 2025
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Financial Express Pune
Experts see conservative tax targets for next fiscal
REALISTIC YET CAUTIOUS
2 mins
January 06, 2026
Financial Express Pune
IDBI Bank sale may spill over to next financial year
Non-debt capital receipts may face a shortfall
1 min
January 06, 2026
Financial Express Pune
ITC: Product mix may weaken
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1 mins
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Financial Express Pune
Trai slaps fine of ₹150 cr on telcos over spam calls
THE TELECOM REGULATORY Authority of India (Trai) has imposed a penalty of ₹150 crore on telecom operators for their failure to curb spam calls and messages, according to an official source.
1 min
January 06, 2026
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