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‘Top 15-20% of consumers driving growth energy’
Financial Express Pune
|December 16, 2025
Sudhir Sitapati, MD & CEO, Godrej Consumer (GCPL), says there is cautious optimism among FMCG players, driven by GST 2.0 price reductions, rural demand anda gradual urban recovery.
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Sitapati, also the chairman of the CII National Committee on EMCG, speaks with Viveat Susan Pinto on the sidelines of the CILFMCG Summit on the company’s premiumisation agenda, acquisitions and big bets. Excerpts:
How do you read the current environment three months after the GST 2.0 reforms were introduced? What explains the mixed urban demand trends despite the price cuts?
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