Gå ubegrenset med Magzter GOLD
Få ubegrenset tilgang til over 9000 magasiner, aviser og premiumhistorier for bare
'Premiumisation remained a defining trend this festive season'
Financial Express Pune
|October 28, 2025
As festive shopping spreads beyond metros, smaller cities are driving record growth for Amazon India.
-
The 2025 Great Indian Festival saw 2.76 billion customer visits, with nearly 70% from tier 2 and 3 cities, reflecting a shift towards premium choices and faster deliveries. Saurabh Srivastava, vice-president, Amazon India, discusses with Geetika Srivastava the evolving shopping trends, the role of Al, and Amazon’s focus on convenience and value. Excerpts:
What emerging consumer patterns have you seen in tier 2 & 3 cities this festive season, and how is their shopping behaviour different?
During Amazon Great Indian Festival 2025, Amazon India recorded over 2.76 billion customer visits, with 70% from tier 2 and 3 cities, shopping for everything from smartphones and smart TVs to sarees, festive decor, beauty products, and everyday essentials. This year also saw the highest-ever number of sellers registering sales, spanning diverse regions such as Himachal Pradesh, Uttara-khand, Karnataka, Tamil Nadu, Bihar, West Bengal, Goa and Gujarat. Two-day deliveries to Prime members in tier 2 and 3 cities grew by 37% year-on-year. Premiumisation remained a defining trend. Premium smartphones (above ₹30,000) grew by 30%, with 65% coming from tier 2 and 3 cities. Fashion and beauty saw upto 95% yo-y growth in these cities. Amazon Bazaar saw new customers grow by over 400%, with over 65% of users from tier 2 and 3+ cities. Seller success also reached a new high, with the highest-ever participation of small and medium businesses.
Amazon launched Rufus, its GenAI-powered shopping assistant in India. How has Al adoption impacted shopping behaviour?
Denne historien er fra October 28, 2025-utgaven av Financial Express Pune.
Abonner på Magzter GOLD for å få tilgang til tusenvis av kuraterte premiumhistorier og over 9000 magasiner og aviser.
Allerede abonnent? Logg på
FLERE HISTORIER FRA Financial Express Pune
Financial Express Pune
New BP boss becomes Big Oil’s most powerful woman
MEG O'NEILL'S RAPID rise to the top of one of the world’s biggest fossil-fuel companies has been unencumbered by doubt.
1 mins
December 19, 2025
Financial Express Pune
Vi arm VITIL raises ₹3,300 cr
DEBT-RIDDEN VODAFONE Idea on Thursday said its subsidiary VITIL has completed a ₹3,300-crore fundraise by way of issuing non convertible debentures.
1 min
December 19, 2025
Financial Express Pune
Securities market Bill in LS
UNDERTHE BILL, the strength of the Sebi board will increase from nine to 15 members. The Code also provides a framework for inter-regulatory coordina- tion, including for the listing of non-traditional securities, and introduces regulatory sand- boxes to facilitate innovation in financial products, contracts and services. In addition, Sebi will be mandated to follow a transparent and consultative process while issuing subordi- nate legislation, conduct peri- odic reviews of regulations, and carry out regulatory impact assessments.
2 mins
December 19, 2025
Financial Express Pune
‘Bike taxis have huge headroom to grow’
Uber India's two-wheeler business is now its fastest-growing segment.
1 min
December 19, 2025
Financial Express Pune
Accenture beats Q1 sales estimates on AI boost
NASDAQ-LISTED IT services major Accenture on Thursday beat Street estimates for firstquarter revenue, riding on a strong demand for its artificial intelligence (AI) solutions, but said it will no longer disclose separate revenue and bookings data for AI deals going ahead, as the tech is now increasingly embedded across almost all projects.
1 min
December 19, 2025
Financial Express Pune
More pressure likely for GIC Re
THE REDUCTION IN capital requirements for foreign reinsurance branches (FRBs) under the latest Insurance Amendment Bill is expected to attract more overseas players into the ₹98,000-crore domestic reinsurance market.
1 mins
December 19, 2025
Financial Express Pune
Airtel rejigs top deck, Shashwat new MD & CEO
Gopal Vittal is executive VC, Soumen Ray group CFO
1 min
December 19, 2025
Financial Express Pune
Oman FTA to boost capital flow
TRADE EXPERTS SAID the significance of the deal is more than what the current trade suggests, as it would help strengthen New Delhi’s economic and geopolitical presence at the mouth of the Gulf.
2 mins
December 19, 2025
Financial Express Pune
Railways failed to monetise vacant land, says CAG report
OUT OF A land holding of about 488,000 hectares, the Indian Railways could identify by March 2023 only 13% as vacant land and managed to award a negligible 0.14% of it to developers, according to a report of the Comptroller and Auditor General of India (CAG) tabled in the Lok Sabha on Thursday.
1 min
December 19, 2025
Financial Express Pune
Sebi mulls stricter norms for M&As
MOVE TO PROTECT SMALLER INVESTORS
1 min
December 19, 2025
Listen
Translate
Change font size