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Movie buff who built an infotainment hub
Financial Express Pune
|September 03, 2025
SHE GREW UP on a steady diet of Bollywood flicks. And when she wasn't watching one, young Nandini Shenoy could be found in her home in Mangalore devouring filmi magazines such as Stardust and Filmfare for the latest action behind the screen.
So, it wasn't exactly fortuitous that she would go on to set up a digital infotainment and entertainment news platform.
Pinkvilla was born in the year 2007 when she was still employed by Microsoft in the United States. Back then, access to Bollywood magazines was limited in the US, so when the idea struck, she didn't hold back. Shenoy decided to use her expertise in software to nurture her passion.
Eighteen years on, the platform's acquisition by e-commerce platform Flipkart is a testament to Pinkvilla's clout and the success of its content strategy. As part of its effort to expand its content repertoire and strengthen its engagement with Gen Z, Walmart-owned Flipkart will take a majority stake in the digital infotainment platform. Reports peg Flipkart's ownership at over 75% and Pinkvilla's valuation at $15 million.
Denne historien er fra September 03, 2025-utgaven av Financial Express Pune.
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