Emami to stay focused on niche categories: MD

KOLKATA-BASED FMCG BRAND Emami, best known for Zandu balm & Navratna cool oil, will not enter mass consumer goods categories such as soaps and toothpastes, vice-chairman and MD Harsha V Agarwal said in the company's FY25 annual report released on Tuesday.

- VIVEAT SUSAN PINTO

KOLKATA-BASED FMCG BRAND Emami, best known for Zandu balm & Navratna cool oil, will not enter mass consumer goods categories such as soaps and toothpastes, vice-chairman and MD Harsha V Agarwal said in the company's FY25 annual report released on Tuesday. Instead, the focus would remain on emerging spaces where competitors are yet to gain meaningful traction and the headroom for growth is significant, he said.