Diamond Jewellery Demand to Double by 2030: De Beers

DIAMOND COMPANY DE Beers is expecting diamond jewellery consumption to double in India by 2030, its chief executive Al Cook has said.

- PRESS TRUST OF INDIA

De Beers is launching the Forevermark brand in India.

"India has become the second-largest market for natural diamond jewellery globally, overtaking China last year. We've seen double-digit growth for the last few years, and we actually see natural diamond demand in India, which is growing at 12% annually, to double over the next five years by 2030. Currently, the diamond jewellery demand is just under $10 billion. So we're very confident in the future of India," Cook told reporters.