‘We aim to become ₹8,000-cr company in 5-6 years’

SULAJJA FIRODIA MOTWANI, FOUNDER & CEO, KINETIC GREEN ENERGY

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Kinetic Green Energy on Thursday launched the E-Luna Prime, a multi-utility electric two-wheeler for the entry-level commuter segment.

Founder & CEO Sulajja Firodia Motwani tells Narayanan V about the launch, the challenge of sustaining EV demand as subsidies phase out, expansion plans, competition from lower-GST ICE scooters. Edited Excerpts:

What is the target market for E-Luna?

Currently, our electric two-wheeler portfolio includes Zing, Zoom, E-Zulu and E-Luna. We are also planning to introduce a family scooter in the next few months. Within electric two wheelers, our focus is going to be on the E-Luna segment, which is the crossover motorcycle or electric utility vehicle.

Most of the other e-scooters in the market today are only urban scooters costing over ₹1 lakh. E-Luna is suitable both for urban market and rural areas, personal use and small businesses, delivery, and e-commerce.

Our focus is more on the middle class and lower middle class in big cities and smaller towns. 70% of our 400 dealers are in B&C towns. Our scooter range is also between ₹60,000 to ₹1 lakh. We think that's the sweet spot for people.

What are your international plans?