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Star power loses shine in D2C
Financial Express Mumbai
|January 26, 2026
Growth woes force rethink on celebs as co-founders
DIRECT-TO-CONSUMER (D2C) BRANDS ARE growing increasingly cautious about bringing celebrities on board as co-founders, after several high-profile ventures led by them struggled to sustain momentum beyond splashy launches.
Founders and investors are now leaning towards endorsement-led partnerships rather than equity ownership, as the focus shifts from visibility to operational depth, execution discipline and long-term brand building.
A number of celebrity-backed labels that generated strong early buzz have failed to translate that attention into scalable businesses. Brands such as Nush by Anushka Sharma, 82Eby Deepika Padukone, Skult by Shahid Kapoor and Imara by Shraddha Kapoor attracted consumer interest at launch but were unable to build durable growth engines.
Denne historien er fra January 26, 2026-utgaven av Financial Express Mumbai.
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FLERE HISTORIER FRA Financial Express Mumbai
Financial Express Mumbai
HIGHLIGHTS TENSIONS BETWEEN US AND CHINA Airbus CEO warns of new risks after trade damage
THE HEAD OF Airbus has warned staff that the plane maker must be ready to adapt to unsettling new geopolitical risks after facing “significant” logistical and financial damage from US protectionism and US-China trade tensions last year.
1 mins
January 26, 2026
Financial Express Mumbai
Corporate credit rebounds sharply in Q3
e Average lending growth has hit 10.6% on year
3 mins
January 26, 2026
Financial Express Mumbai
Star power loses shine in D2C
Growth woes force rethink on celebs as co-founders
2 mins
January 26, 2026
Financial Express Mumbai
Enhancing telecom networks
OVER THE PAST year, the telecom industry has reached an inflection point in its evolution toward more tailored, resilient and intelligent mobile experiences.
2 mins
January 26, 2026
Financial Express Mumbai
India Inc posts weak profit growth
EARNINGS SEASON HAS got off to a sedate start with no big surprises so far.
2 mins
January 26, 2026
Financial Express Mumbai
When whispers become truth
SEBI ORDER SENSIBLY EXPANDS THE SAFE HARBOUR PROTECTIONS FOR TRADING ON PUBLIC INFORMATION
4 mins
January 26, 2026
Financial Express Mumbai
'MRO share in aerospace revenue seen rising to 40-45% in 2-3 years'
Tata Technologies is scaling up its aerospace and MRO (maintenance, repair and operations) business in India and abroad as airlines and original equipment manufacturers (OEMs) step up digital and engineering spends to cut turnaround time and aircraft-on-ground events.
2 mins
January 26, 2026
Financial Express Mumbai
Clarity needed on ESOP tax for cross-border employees
EMPLOYEE STOCK OPTION Plans (ESOPs) have become an integral component of compensation structures, especially in startups, technology companies, and multinational organisations.
2 mins
January 26, 2026
Financial Express Mumbai
Renewable firms call for NaBFID-like Green Bank
PRODUCERS OF RENEWABLE energy have sought a Green Bank on the lines of the National Bank for Financing Infrastructure and Development (NaBFID), to be able to access funding.
1 mins
January 26, 2026
Financial Express Mumbai
₹20,000-cr PLI for nuclear on cards
THE GOVERNMENT IS likely to announce a dedicated Production Linked Incentive (PLI) scheme for manufacturing critical nuclear components, in the upcoming Union Budget, as part of efforts to strengthen India's domestic nuclear supply chain and support long-term capacity expansion, a government official said on the condition of anonymity.
3 mins
January 26, 2026
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