Reliance Retail ropes in Amul's ex-MD Sodhi to drive grocery biz

RS SODHI, FORMER managing director of the Gujarat Co-operative Milk Marketing Federation (GCMMF), which owns Amul, has been roped in by Reliance Retail Ventures in an advisory capacity to help strengthen the latter's farm-to-fork operations, executives in the know said.

- VIVEAT SUSAN PINTO

Sodhi will focus on the fruits and vegetables supply chain, where the need for fresh produce is high, working with farmers closely to ensure timely supplies as well as make sure the produce meets quality standards.

When contacted, Sodhi and Reliance declined comment.

Sodhi's appointment comes at a time when Reliance Retail Ventures, owned by Reliance Industries (RIL), has stepped into the fast-moving consumer goods (FMCG) market with a wholly-owned subsidiary, Reliance Consumer Products, in November. Reliance Retail Ventures is also the holding company of Reliance Retail.