Perfetti Van Melle aims to double its top line in 4 yrs: MD

CONFECTIONERY MAJOR PERFETTI Van Melle India — best known for brands such as Chupa Chups, Alpenliebe and Mentos — is aiming to double its turnover from around ₹4,000 crore to about ₹8,500 crore within four years, Managing Director Nikhil Sharma told FE.

- VIVEAT SUSAN PINTO

India remains a key market for the Netherlands-headquartered company. The country ranks among its top four markets globally by revenue and is the largest by volume.

Sharma said the plan to double topline growth will rely heavily on expanding distribution at higher price points such as ₹2, ₹5 and ₹10. These currently account for 30% of the business. Meanwhile, 70% still comes from ₹1 products — a mainstay for the confectionery category, but one he notes is not sustainable going forward.