It's all about the idea

Stories of successful startups and their strategies

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IT IS A well-known fact that most startups tend to fail within a few years of inception.

Yet, there is a clarion call to give a push to startups because they bring in new ideas as well as have the potential to become what are called unicorn (companies valued at over $1 billion). There have been several instances of such unicorns spurting in India, which houses one of the largest numbers in recent years.

This is what is explored by Aditya Arora and Surya Pasricha in their book Startups of Bharat. They take the reader through different success stories and have certain lessons for those who wish to get into such ventures. There has been a tendency for several engineering and management graduates to get into something new; and with the spread of technology, has become easier. These startups have chosen the online route often to deliver new products and services to customers. In fact, as the authors show, most of these ideas germinate when they are studying in college and fructify as they end their courses and opt for this unconventional route rather than try for the placements. This is reflective of a very advanced level of intellect where students are already in this entrepreneurial role, albeit in the mind, from an early age.