IPL digital viewership up 51%

THE INDIAN PREMIER League's (IPL's) digital broadcaster, JioCinema, part of the Viacom18 network, saw 113 million viewers log into the first match of the tournament on Friday, a year-on-year growth of 51%.

- VIVEAT SUSAN PINTO

The record numbers come on the back of the IPL free streaming initiative by JioCinema, which is happening for the second year in a row.

Last year, 75 million viewers had logged into the JioCinema application to view the opening match, which was played between Chennai Super Kings and Gujarat Titans at the Narendra Modi Stadium in Ahmedabad. That match was won by Gujarat Titan by five wickets.