Xiaomi is a complete ecosystem brand

Xiaomi is synonymous with affordable smartphones in India, but the firm is increasingly positioning itself as a global ecosystem brand.

- Nandagopal Rajan, Sudhin Mathur, Chief Operating Officer, Xiaomi India

Xiaomi is synonymous with affordable smartphones in India, but the firm is increasingly positioning itself as a global ecosystem brand. In an interview with Nandagopal Rajan, Sudhin Mathur, Chief Operating Officer, Xiaomi India, talks about how the company has been growing strongly, with revenues up 30% and profits up more than 35% in the last quarter. Excerpts:

The tablet market has had its ups and downs. How do you see the segment panning out? Is it a laptop replacement or a secondary device?

Absolutely right. I mean, the category of tablet has evolved. Over a period of time, it has probably stagnated and declined, because it's a device somewhere between a smartphone and a laptop.