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Theatre of the stars
Financial Express Lucknow
|August 04, 2025
WHAT SITAARE ZAMEEN PAR'S YOUTUBE RELEASE MEANS FOR FILM DISTRIBUTION
REMEMBER THOSE DAYS when you would walk into the friendly neighbourhood video library and rent a VHS and later DVDs of your favourite movies? While digital rentals are yet to gain mass acceptance in India, Aamir Khan's decision to release Sitaare Zameen Par on YouTube Movies, under the pay-per-view model after its theatrical run, has put the idea of TVOD (transactional video on demand) back in the reckoning.
Starting August 1, Khan's film became available via pay-per-view for ₹100. He has promised many other films in his back catalogue and future releases will follow suit.
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