Retail push: Aditya Birla to invest ₹300 cr per year

ADITYA BIRLA LIFESTYLE Brands, the demerged unit of Aditya Birla Fashion, which listed on Monday on the bourses, will invest ₹300 crore annually in the business, a top official said.

- Viveat Susan Pinto

The company, whose FY25 turnover stood at ₹7,830 crore, has 3,253 stores across brands such as Louis Philippe, Allen Solly, Peter England and Van Heusen.

It is the largest branded apparel player in the country based on revenue and store count, with emerging brands such as Van Heusen Innerwear, Reebok and American Eagle also part of its portfolio.

"The plan is to double revenue and retail footprint in the next five years. A large part of the ₹300 crore capital expenditure annually will go into retail expansion. A small part will be utilised to enhance internal capabilities as well as technology," Ashish Dikshit, who is MD of both Aditya Birla Lifestyle and Aditya Birla Fashion, said.