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Reliance arm buys Kelvinator
Financial Express Lucknow
|July 19, 2025
THE ACQUISITION BRINGS to a close a six-year partnership between Electrolux and Reliance Retail, which began with a brand licensing agreement in 2019.
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Since then, Kelvinator-branded refrigerators, washing machines, and air conditioners have been sold across Reliance's expansive store network as well as through third-party retailers.
Reliance Retail said the deal would allow it to integrate Kelvinator's legacy of innovation with its own deep retail reach, unlocking value in a fast-growing segment of premium home appliances across India.
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