Prime Day peak orders soared 50% from last year

As quick commerce, content streaming, and hyper-personalized shopping converge, Amazon is doubling down on its Prime ecosystem in India.

- Geetika Srivastava

In an interview with Geetika Srivastava, Akshay Sahi, head of Amazon Prime, discusses the record performance of this year's Prime Day and what India's evolving consumption patterns mean for Amazon's next phase of growth. Excerpts:

How was your performance at this year's Prime Day event?

This was the most shopped Prime Day event in India ever, with record sales and more items sold than any previous edition. We recorded our highest-ever peak order rate, with over 18,000 orders placed in a single minute, more than 50% higher than Prime Day 2024.

We saw remarkable traction from customers in tier 2 and tier 3 cities, which accounted for 70% of Prime sign-ups ahead of the event. Delivery speeds continued to be a major differentiator. Same- and next-day deliveries in metros doubled year-over-year, and 2-day deliveries in tier 2/3 cities grew 1.8X year on year.