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Prices of imported liquor to drop with UK FTA: Pernod
Financial Express Lucknow
|May 29, 2025
Pernod Ricard India on Wednesday said a reduction in prices of imported liquor following the implementation of the India-UK free trade agreement (FTA) will lead to lower retail prices across most states.
ALCOHOLIC BEVERAGE COMPANY Pernod Ricard India on Wednesday said a reduction in prices of imported liquor following the implementation of the India-UK free trade agreement (FTA) will lead to lower retail prices across most states.
Terming the UK-India FTA "a positive step forward for both the industry and consumers", Pernod Ricard India (PRI) said it will improve access to premium Scotch whiskies in the country.
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