How to work better, every day

E-COMMERCE IS OFTEN framed as a game of ads and apps. The real challenge, however, is behind the scenes. As storefronts start to look alike, the gap is opening in how well companies run their operations.

- SOMDUTTA SINGH

Amazon recently announced plans to invest over $35 billion in India by 2030. The focus was on AI, logistics, and backend capacity.

When big companies invest like this, they are betting on where advantage compounds.

That advantage is becoming operational. Warehouses are changing fast. Automation is moving past sorting and packing into harder tasks like truck unloading. AI decides where goods move, when they move, and how fast. These decisions ripple through every order.

Routing is evolving just as quickly. AI now selects delivery paths by weighing distance, traffic, capacity, and failure risk. Delays are avoided before they happen, reducing missed deliveries and failed attempts that damage cost and trust.