Four of Mensa brands can cross ₹1,000 crore in revenue each

Roll-up commerce venture Mensa Brands, founded by former Myntra CEO Ananth Narayanan, became Asia's fastest unicorn in 2021.

- 

Now rebranded as brand.me, the company is rationalising its portfolio to focus on two categories — lifestyle and health & wellness.

Narayanan, in an interview with Anees Hussain, shares the thinking behind the rebranding, IPO plans, and why brand strength, and not labels, will define the next phase of consumer growth.

Excerpts:

You've rebranded from Mensa to brand.me. What prompted the change?

As we prepare for a public listing, we wanted a brand identity that works globally and across categories. brand.me will be the parent-facing brand, while the company itself remains Mensa. Think of it like Hindustan Unilever, a strong umbrella under which many brands operate. This gives us flexibility and consumer recall in different geographies.

What led to recent exits from your portfolio?