Concert economy rocks

AS PERA white papertitled ‘India’s Live Events Economy: A Strategic Growth Imperative’, released earlier this year at the WAVES-2025 summit, the live events industry is valued at over $20,800 crore in FY25, having grown 15% in the past year.

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It is projected to double by 2030, signalling a vibrant new growth engine for India’s creative economy.PM Modi has lauded this phenomenon, and stressed on how global artistes and fans are recognising India’s growing significance on the international touring map.

District by Zomato, which serves as a booking platform for such events, is witnessing significant growth even from small towns. The company’s CEO Rahul Ganjoo said, “India’s live events market is entering a defining growth phase as these events attract dedicated fan communities that are young, digitally native, and willing to spend on experiences that reflect their identity.’ Additionally, improved connectivity and aspirational consumption is making cities such as Ahmedabad, Pune, Kochi, Shillong, Guwahati emerging new cultural hotspots.

In Assam, the state tourism department has partnered with ticketing and live events platform BookMyShow to host national and international concerts. “Guwahati is gearing up for a luxury boom with 11 five-star hotels in the pipeline. By promoting Assam as a year-round destination for wellness, MICE, and music tourism, we aim to attract both domestic and global visitors,’ said Padmapani Bora, secretary, tourism department, Assam.