Business of anger

Rage rooms, or controlled spaces where individuals can smash objects to vent out, are gaining prominence in India, redefining the concept of stress relief and anger management

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"Of course, there were challenges like educating people about what a rage room is and ensuring safety protocols. But every positive review and returning customer reaffirm that we're on the right track," shares Shetty.

For instance, a young professional, who came to Rage Room after a stressful day at work, told Shetty that smashing things was the most cathartic thing she had ever done. "On another occasion, a couple came in for an unconventional date—they said breaking things together was the most fun they have had in ages," adds Shetty.