Birla Opus Rewriting Rules of the Game: Chairman

Fresh Strokes

- VIVEAT SUSAN PINTO

BIRLA OPUS is reshaping the decorative paints market in the country, showing precision and speed in execution, Grasim Industries chairman Kumar Mangalam Birla said on Tuesday.

Speaking at the company's 78th annual general meeting (AGM) held virtually, Birla, who is also the chairman of the Aditya Birla Group, said that Birla Opus had emerged as the third-largest paints player within six months of launch and would command approximately 24% of the installed capacity in paints once its sixth plant, to be launched in Kharagpur, West Bengal, next month, was fully operational. The paints company was launched in February 2024.