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Battery-as-a-service model fuels surge in sales of Ather, Hero

Financial Express Lucknow

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November 11, 2025

October figures more than double compared to April for the electric 2W makers

- NARAYANAN V

TAKING A LEAF out of JSW MG Motor playbook, which first rolled out the battery-as-a-service (BaaS) model for the Comet, ZS EV and Windsor cars, electric two-wheeler makers Ather Energy and Hero MotoCorphave now adopted the same strategy and are witnessing a similar effect--more demand and rising sales.

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