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Bajaj to tap into KTM's global network to market own bikes
Financial Express Lucknow
|July 19, 2025
Shifting Gears
THE PLANNED TAKEOVER of the financially-troubled KTM will pave the way for Bajaj Auto to sell its own bikes in the developed markets by tapping into the global distribution network of the Austrian-bike maker.
KTM has sales operations in the developed markets such as the UK, Europe, Japan, Australia and the US. Bajaj, which is the largest exporter of two-wheelers from India, exports to Africa, Middle East, South America and Asia.
KTM sells bikes with engines ranging between 125-1,400cc. Bikes up to 400cc are made in India by Bajaj while the remaining used to be made in Austria by KTM.
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