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Ather Energy broadens product spectrum
Financial Express Lucknow
|September 02, 2025
Company to Scale Up Retail Footprint From 500+ to 700 by FY26
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WE ATTENDED ATHER Energy's Community Day 2025, where the company unveiled several key initiatives. It introduced the EL01, the first model built on the modular EL platform, designed to enable 15% faster assembly, twice-as-quick servicing, and an extended 10,000 km service interval. Management also showcased Project Redux, a concept moto-scooter equipped with adaptive dynamics, posture-shifting capability, Morph-UI, and a unique 'Take Off' mode.
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