PepsiCo looks to unify 500-brand empire in first rebranding in 25 yrs

GLOBAL FOOD AND beverage major PepsiCo on Wednesday unveiled a new corporate identity — its first in more than 25 years — as part of a broader effort to accelerate growth and strengthen its connection with consumers worldwide.

- GEETIKA SRIVASTAVA

The refresh includes a new logo, tagline, and a complete redesign of the company’s website and social media channels. The company said the rebrand offers “a significant opportunity to highlight the depth and diversity of our portfolio,” noting that only 21% of consumers can name a PepsiCo brand beyond Pepsi.

“Our new identity boldly reflects who we are in 2025: a company with expansive reach, aiming for positive impact across the globe and an unmatched family of beloved food and drink brands,” said PepsiCo chairman and CEO Ramon Laguarta.