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Why Milan over Delhi
Financial Express Kochi
|November 03, 2025
INDIAN TWO-WHEELER MAKERS ARE ACCELERATING TOWARDS EICMA — THE WORLD’S BIGGEST SHOW
FOR YEARS, THE Auto Expo in Delhi NCR was the ultimate show for India’s auto industry. But over the last few years, most Indian two-wheeler companies — Hero MotoCorp, Royal Enfield, and TVS Motor Company — are choosing the EICMA (Esposizione Internazionale Ciclo Motociclo e Accessori) show in Milan, Italy, as the primary platform for global debuts and product reveals. This shift highlights a change in their corporate goals — securing a footprint in the global two-wheeler market.
The EICMA will open on November 4, where Royal Enfield will unveil the Himalayan 750, TVS will showcase the Norton brand, and Hero will display some new two-wheelers.
The allure of Milan
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