We want to grow Popeyes into a ₹1,000-crore brand

American fried-chicken chain Popeyes, whose India franchise is with Jubilant FoodWorks, will open five new stores in Mumbai as part of its store expansion plan.

- Sameer Khetarpal, MD & CEO, Jubilant FoodWorks

The brand aims to touch 250 outlets in the next 3-4 years from 63 stores now.

Sameer Khetarpal, MD & CEO, Jubilant FoodWorks, tells Viveat Susan Pinto how the firm is differentiating Popeyes from its nearest competitor KFC. He also throws light on how Jubilant FoodWorks is driving value across delivery and dine-in operations and the company's investment in technology.

Excerpts:

What is the reason behind launching five Popeyes stores in quick succession in Mumbai?

Mumbai is an important market and also a competitive one. Popeyes is currently present in 23 cities including metros with 63 stores. We were clear we didn't want to miss out on the Mumbai market, which is an important consumption centre. Three Popeyes stores have been launched on Wednesday and another two will come up in the next one month. We want to grow Popeyes into a ₹1,000-crore brand in the next three years. A rapid store rollout strategy will help us achieve this objective.

Apart from Popeyes, are there any more ₹1,000-crore bets that you are incubating at Jubilant FoodWorks?