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Urban demand slump hits HUL
Financial Express Kochi
|January 23, 2025
SHIFT HAPPENING TO SMALL PACKS IN CITIES, SAYS COMPANY
DEMAND CONCERNS IN urban areas that were flagged by most fast-moving consumer goods (FMCG) companies in the September 2024 quarter are now beginning to get worse.
December 2024 quarter earnings of Hindustan Unilever (HUL), the country's largest FMCG company and sector bellwether, point to this trend, as urban middle-class households cut back on expenditure, shifting to small packs from large packs.
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