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Reliance arm buys Kelvinator

Financial Express Kochi

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July 19, 2025

THE ACQUISITION BRINGS to a close a six-year partnership between Electrolux and Reliance Retail, which began with a brand licensing agreement in 2019.

Since then, Kelvinator-branded refrigerators, washing machines, and air conditioners have been sold across Reliance's expansive store network as well as through third-party retailers.

Reliance Retail said the deal would allow it to integrate Kelvinator's legacy of innovation with its own deep retail reach, unlocking value in a fast-growing segment of premium home appliances across India.

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